Information Society

Today.. ore yesterday to be exact, we where introduced to our next module called Information Society.
This module aims to increase our interest and understanding for how the media industry is constantly changing and with it the methods of how things are done. We are also encouraged to explore which trends we can see today, as well as thinking about what the future might hold when it comes to new ways of communicating.

Lecture Paul Collins

Lecture Paul Collins, currently Interactive Creative Director at the agency of Åkerstam Holst, gave us some valuable information concerning the industry he know. Along with some really good examples of campaigns he underlined the importance of how idea, concept and analyzing your target group plays a huge part in why these campaigns become successful.

After having asked Paul some questions the process continued within our groups (consisting of four pupils in each group). We started by disguising the overall subject and then made a brief structure of how things should be done.

Tomorrow/today morning we’ll start of by gathering the entire class to make sure we have a common understanding considering the given task

-Sleep tight

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